Aloha Lovely started in 2016 as a creative outlet for Hawaii-based art director Julie Estrella. What started as a lifestyle blog that focused on style, design, family and island adventures, has evolved into a lifestyle brand offering apparel, art and home goods.
Originally from the suburbs of Boston, Julie makes her home on the island of O‘ahu with her husband Ric, two daughters Kyla and Liliana and rambunctious pup Aza.
We hope you enjoy the current collection. Our line will be expanding in the coming months so be sure to check back for new pieces. In the meantime, you can always visit the Aloha Lovely blog for a glimpse into our little island life.